Made for the names you know.
Signed with
yours.
For seventy years the most exacting names in beauty have come to us for a brush that existed nowhere else. Whose name ends up on the handle is theirs to announce — never ours.
A leading global cosmetic brush manufacturer.
Established in 1952, Baosheng has grown through continuous investment in production facilities and innovative development processes. Today we are recognised as official partners of many prominent cosmetic brands around the world. We prioritise quality and consistency, striving for long-lasting growth with our clients. You won't find those clients named on this website; that discretion is part of what they buy.
Customisation without limits.
A partner, not a vendor.
Your name, held in confidence.
Everything in the box, made by one partner.
Brushes, the pouch that holds them, and the packaging they ship in. Full turnkey, one lead time, one quality standard.
Brushes
Face, eye, lip and body. Single pieces or full professional sets, built entirely to your specification.
Pouches & rolls
Brush rolls, zip cases and cosmetic bags, designed to complete a set or to sell on their own.
Packaging
Retail-ready cartons, sleeves and inserts, kitted and assembled with your set.
Audited to the standards your compliance team asks for.
Quality, environment, occupational health, social accountability and responsible forestry, independently certified, with our carbon footprint disclosed.
Tell us what you want to make.
Send a sketch, a reference brush, or a paragraph. Our team will guide you from consultation through to delivery.
Seventy years, one family, one craft.
Established in 1952, Baosheng has grown into a leading global cosmetic brush manufacturer through continuous investment in production facilities and innovative development processes.
Today, we are recognised as official partners of many prominent cosmetic brands around the world. We prioritise quality and consistency, striving for long-lasting growth with our clients.
As a family-owned business, people are still the focus. Our business is making brushes, but it is our people who make the difference, from our Korea office to the factory floor and our partners throughout the world.
Three things we have never compromised.
Customisation
Made to your briefNo two brushes are the same. We go beyond one-size-fits-all solutions, working with each product's unique specifications, from texture and ingredients to usage, perfectly tailored to your needs.
Craftsmanship
Every brush made by handEvery brush is made by hand: the hair gathered, set and shaped, the ferrule fitted, the finished piece checked by eye before it leaves us. That craftsmanship is why our brushes keep their precision and stand the test of time, and why every stroke is the one your customer imagined when they chose your name, first time and every time.
History & Tradition
Family-owned since 1952Founded in 1952 and still family-owned, Baosheng has been shaping brushes for over seventy years. Seven decades of tooling, technique and hard-won judgement sit behind every sample we send. Our partnerships with global brands have remained strong for decades.
Proof, from our own filing cabinet.
Factory floors, trade show booths and the people who built this company, photographed as it happened.
Founder Y.Q. Lee, left, with his managers at the gate of the first workshop.
1952
Y.Q. Lee in the workshop with his mentor from Japan, who later became his business partner.
September 1985
A shipment checked by hand, piece by piece, before it leaves the building.
1994
The Tianjin line at full capacity, sixty-odd hands on deck.
Tianjin, 1996
The stand built and dressed the night before the doors opened.
October 1998
Baosheng Corporation’s stand at Cosmoprof, buyers three rows deep at the counter.
Bologna, April 1999
Closing a deal at the case, same week.
Bologna, April 1999
Saehee Lee, CEO, at the company entrance. The same family, seventy-four years on.
Korea, 2026
Every customer, treated like family.
Since 1952, we've put love, care and dedication into everything we do, treating every customer like family. When you choose us, you're choosing trust, passion and a commitment to quality.
Although our business is about making brushes, it's our people that make the difference, from our Korea office to the factory, and our partners throughout the world.
Join our family, and let us make a difference for you today.
A company led by women, built by women.
Baosheng is woman-owned and women-run. Ninety percent of the people who make what we ship are women: on the production floor, in quality control, at every bench in between.
We built our policies around that reality rather than working around it: paid leave through pregnancy, on-site nursing rooms and dedicated rest stations are standard for everyone who works here — not exceptions made on request.
Seventy-four years, in order.
Most manufacturers can tell you what they do. Very few kept the photographs.
The founding
Where it begins
Founder Y.Q. Lee, left, with his managers at the gate of the first workshop. Every brush is shaped, set and trimmed by hand.
Learning the craft
Building the method
Two decades of technique, developed one brush at a time.
Turning industrial
From bench to line
Hand work gives way to a production sequence: fibre, ferrule, handle, finish.
Scale
The production hall
Two unbroken rows of benches running the length of the building, every station occupied.
Buyers on the floor
Same hall, same month. A visiting buyer walking the line in person rather than reviewing samples from abroad. The relationship started on this floor, not in a catalogue.
Shaping the head
Fibre gathered, bound and trimmed by hand at the bench, the step that decides how a brush lays down colour.
At the bench
Y.Q. Lee on the workshop floor with his mentor from Japan, the man who taught him the trade and later became his business partner.
Going global
Growing up in the business
A wall of display cases behind an office chair: every handle, colour and finish we were making that year. Family-owned has always meant exactly this.
The Tianjin plant
Baosheng Processing Co., Ltd.
Inside the hall
Sixty benches under one roof, lit and laid out for volume production.
Presenting the work
The range on display.
The 1998 stand
Printed campaign artwork under the Baosheng fascia.
A full house at Bologna
Buyers three rows deep at Cosmoprof. Some things a company cannot claim about itself — they can only be photographed.
Brush in hand
The demonstration that decides it: fibre tested on the back of a buyer's hand, at the case, in person.
And again in Asia
Cosmoprof Asia the same year. Two continents, one season.
A company, not a workshop
Baosheng Corporation
Cut metal lettering on frosted glass. Forty-eight years from a hand-made brush to a corporate front door.
The range, in one case
Close to a hundred distinct pieces, from kabuki and retractables to fans, files and compacts, in every finish we could tool.
Cosmoprof, Bologna
Team 1 Leader Michelle with Brian, in front of a full season's range behind glass.
Cosmoprof Asia, Hong Kong
Husband and wife J.W. Lee and Saehee Lee on the Baosheng stand, the factory floor pinned up on the wall behind them.
A new stand
White, gallery-style, campaign panels enlarged to wall height.
On the circuit
Hong Kong, every November
The Baosheng Corporation stand at Cosmoprof Asia: the full range, and a meeting at the back table.
Baosheng Corporation
The stand at Cosmoprof Asia. Brushes, pouches and cases under glass.
In Paris
Saehee Lee, James Shin and Michelle at the back of the stand, the people buyers meet at the counter.
Make it beautiful
Michelle under our motto, “Make it beautiful.”
Stand 140
The range on the counter, the brand on the wall.
Three continents
Los Angeles
Eight brush heads, framed. The last show before the world paused.
Back in Bologna
The yellow stand. Synthetic hair on the wall, the full range under glass.
Scent of beauty
Stand 19-I29. EcoVadis and CDP join the standards on the wall.
Across the counter
Brian with a buyer at stand 22-A81b. Connecting K-Beauty.
Third generation
Still family-owned
Seventy-four years on, the same family and the same craft, now serving beauty brands across five continents.
We don't sell a catalogue. We build your brush.
Because every brush is custom, there is no stock range to choose from. Tell us the effect you want and we develop it: texture, fibre, shape, finish and packaging, and make it by hand.
From expert brush manufacturing to complete turnkey solutions.
With our expertise in makeup brush manufacturing, we offer flexible solutions ranging from brush-only production to complete pouch and packaging solutions.
Our extensive manufacturing capabilities and industry know-how allow us to provide a one-stop turnkey solution, from product development to pouch and packaging, tailored to each client's needs.
Brushes
Face, eye, lip and body. Single pieces through to full professional sets.
- Custom fibre blends
- Hand-cut & machine-cut shapes
- Ferrule tooling
- Pad print, hot stamp, laser
Pouches & rolls
Built to hold your set, or designed to sell on its own as a standalone bag.
- PU, canvas, recycled PET
- Brush rolls & zip cases
- Custom hardware & lining
- Embossing & woven labels
Packaging
Full turnkey. Brush sets raise basket value and make an easy choice for your customer.
- Rigid & folding cartons
- FSC and recycled stocks
- Foil, deboss, soft-touch
- Kitting & final assembly
See the range in full: individual shapes we cut, and finished sets we've shipped.
Download the catalogue · PDF, 2.6 MB
Face, eye, lip and body.
One brush at a time.
Every brush begins as a specification, not a catalogue number. Fibre, cut, ferrule, handle and mark are decided with you, and then it is made by hand, from the first gathering of the hair to the final check by eye.
Hair, ferrule, handle, logo.
The four choices that define a brush, and the options we tool for each of them. Fibre first: density, cut and softness are matched to what the brush will carry, whether powder, cream or liquid.
Eighty-three shapes, by use.
Every head close-up in the collection, sorted by what it does, and the families beyond the professional set.
See every shape at full size, by category and code.
Built to hold your set,
or to sell on its own.
A roll for the professional kit, a zip case for travel, a structured case for the counter. We tool the hardware, choose the lining and finish the outside to match the brushes inside.
Case, roll or bag.
Each pouch is developed alongside the brush set it carries, so the slots, closures and dimensions fit the pieces exactly.
- PU, canvas and recycled PET
- Brush rolls, zip cases and structured cases
- Custom hardware and lining
- Embossing, debossing and woven labels
From drawing to swatch to sample.
We design and make cosmetic bags and brush pouches as a complete service: thousands of looks, sizes and constructions. Tell us the look you want; we return design drawings and swatch options, and make the one you choose.
Full turnkey. Brush, pouch and box, shipped together.
Rigid and folding cartons on FSC and recycled stocks, foiled, debossed or soft-touch laminated, then kitted and assembled here, so one carton arrives ready for the shelf.
The box is part of the product.
Brush sets raise basket value and make an easy choice for your customer. We design, tool and print the carton alongside the brushes and pouch, then assemble the full kit under one roof.
- Rigid and folding cartons
- FSC and recycled stocks
- Foil, deboss and soft-touch lamination
- Kitting and final assembly
Mailer, folding, rigid.
Printed, foiled, letterpressed or left plain, on stocks chosen with the brand. Each with an insert cut to its set.
Beyond the carton.
Trays cut to the set, two-tier drawers, hanging sleeves and fold-flat counter displays, built on the same rigid board, in the same finishes, and kitted here with the brushes.
Four seasons of finished collections, boxed and shipped.
The professional collection.
The brushes artists ask for, in the shapes they ask for: eighty-three across brass and aluminium ferrules, every one made by hand and reproducible exactly, so a brush replaced years later is the same brush. All our brushes are custom. Treat this as a guide to what we can make.
← Back to CapabilitiesFace
Powder, blush, contour and highlight. Twenty-seven shapes across the two ferrules.
Brass ferrule
Nickel or chrome plated, on a black lacquer handle.
Aluminium ferrule
Black anodised, on a black lacquer handle.
Foundation & concealer
Flat, angled, domed and dual-fibre heads for liquid, cream and stick. Twelve shapes.
Brass ferrule
Nickel or chrome plated, on a black lacquer handle.
Aluminium ferrule
Black anodised, on a black lacquer handle.
Eye & brow
Shaders, blenders and pencils through to liners, spoolies and lash combs. Thirty-seven shapes.
Brass ferrule
Nickel or chrome plated, on a black lacquer handle.
Aluminium ferrule
Black anodised, on a black lacquer handle.
Lip & retractable
Capped lip brushes, retractable lip and liner brushes, and retractable kabukis for the handbag.
Brass ferrule
Nickel or chrome plated, on a black lacquer handle.
Naturon synthetic
A complete line from powder to shadow in synthetic fibre only. Natural hair is never used.
Double-ended
Two brushes on one handle. The right pairings put more options in a smaller kit.
Promotional & specialty
Colour and style for maximum visibility: brushes that bring attention to a line, and make natural promotional pieces.
Mini & travel
Compact and lightweight, for the bag and the busy day. They work exactly as the full-size brush does.
Skin care
Soft brushes for cleansers, masks and serums: they lift, exfoliate gently and turn a routine into a treatment.
Sixteen eye shapes, one by one.
Brush, pouch and box, shipped together, every time.
Four seasons of finished collections. Every piece, brush, case and carton, designed, tooled and boxed under one roof.
← Back to Capabilities
Five steps. We guide you through every one.
Our team stays with your project from the first conversation to the delivered carton. If you have a brush you'd like to use as a reference, share it at the start. It's the fastest way to begin.
Consultation
Tell us the usage, design, materials and function you have in mind.
Bring a referenceAn existing brush, a sketch or a descriptionIn detail
We start with a detailed conversation about how the brush will be used, how it should look, what it should be made of and how it needs to perform. You don't need to arrive with a finished design. Our two in-house design teams will develop it with you from a reference brush, a sketch or a description.
Design
We return detailed renderings and revise until size, colour and material are agreed.
RenderingsRevised until approvedIn detail
From the brief we produce detailed renderings, then revise them with you until size, colour, material and overall design are agreed.
Quotation
A detailed quote and a project timeline, based on the approved design.
5,000 pcsMinimum order quantityIn detail
Once the renderings are approved we issue a detailed quotation with a project timeline. Minimum order quantity is 5,000 pieces per design.
Sampling
Physical samples by air, in as many rounds as it takes.
3 weeksSample lead time per roundIn detail
With the quotation approved we make physical samples and send them by air. We run as many rounds as it takes to reach final approval; each round takes about three weeks. A sampling fee may apply.
Production
Made, inspected in line and packed retail-ready.
70 daysProduction lead timeIn detail
Production begins once the sample is signed off. Every brush is inspected by hand, fibre, ferrule, handle and mark, in line and again piece by piece before packing, so what ships matches the approved sample. Goods are packed retail-ready. Production lead time is 70 days from sample approval; transit time depends on the destination.
A factory you're welcome to walk through.
Continuous investment in production facilities is how a 1952 workshop grew into a plant trusted by some of the most demanding beauty brands in the world. An in-person walkthrough isn't a special request here. It's how we start every partnership. Come see the floor for yourself.
Independently audited, top to bottom.
Quality management, environmental management, occupational health and safety, social accountability and responsible forestry, plus disclosed carbon reporting and an EcoVadis rating.
Come and hold the brushes.
A twenty-minute conversation at a stand will tell you more than any website — bring the product you're developing and we'll talk through what's possible.
Five years, every season.
Twenty-one shows since 2022, in Los Angeles, Bologna, New York and Paris. Every one of them with brushes on the table.
- MakeUp in LosAngelesLos Angeles4–5 March
- Cosmoprof Worldwide BolognaBologna26–29 March
- MakeUp in NewYorkNew York16–17 September
- MakeUp in LosAngelesLos Angeles12–13 February
- Cosmoprof Worldwide BolognaBologna20–23 March
- Luxe Pack New YorkNew York7–8 May
- MakeUp in NewYorkNew York17–18 September
- MakeUp in LosAngelesLos Angeles14–15 February
- Cosmoprof Worldwide BolognaBologna21–24 March
- Luxe Pack New YorkNew York8–9 May
- MakeUp in ParisParis29–30 May
- MakeUp in NewYorkNew York18–19 September
- MakeUp in LosAngelesLos Angeles16–17 February
- Cosmoprof Worldwide BolognaBologna16–20 March
- Luxe Pack New YorkNew York10–11 May
- MakeUp in ParisParis14–15 June
- MakeUp in NewYorkNew York20–21 September
- MakeUp in LosAngelesLos Angeles23–24 February
- Cosmoprof Worldwide BolognaBologna28 April – 2 May
- Luxe Pack New YorkNew York15–16 June
- MakeUp in NewYorkNew York14–15 September
Tell us what you want to make.
Send a sketch, a reference brush, or a paragraph describing the effect you want. Our team will come back to you with next steps.
Room 1609, Kumkang Venturetel Bldg
171 Simin-daero, Dongan-gu, Anyang-si
Gyeonggi-do, Republic of Korea
+82 31 389 1900
inquiry@baosheng.com
@baosheng_official
Or come and hold the brushes.
Bring the product you're developing to one of our stands and we'll talk through what's possible in person.
See where we'll be